Powered by DALL·E, The Dalí Museum enables visitors to transform their dreams into art
Right now, everyone is enthralled by the possibilities that text-based ChatGPT offers. But last month, The Dalí Museum in Florida unveiled the first interactive museum experience that runs on ChatGPT's visual sibling, DALL·E.
Part of a new exhibition, Dream Tapestry asks visitors to describe a recent or recurring dream. Using OpenAI's text-to-image system DALL·E, the installation brings those descriptions to life in Dalí-esque paintings. Each visitor's dream image is combined with those of others to form a composite artwork that's displayed on a 12-foot screen. On the museum's website, anyone can view dream descriptions, individual paintings and resulting collages.
Dream Tapestry was developed by The Dalí in collaboration with Goodby Silverstein & Partners, Minds Over Matter and OpenAI.
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Even before the pandemic, loneliness and social anxiety were on the rise, partly due to a decline in offline interactions. By literally blending different people's dreams, The Dalí Museum's Dream Tapestry forges links between strangers sharing a gallery space. How can your brand employ new tech to create a communal experience for your audience?
