The last time we featured Pinterest, it was for something they'd subtracted: no more weight loss ads. Now, the platform has added a feature to create a more inclusive experience: when searching for hairstyles, users can narrow down the results to match a specific hair texture. Searches can be refined by six different patterns: protective, coily, curly, wavy, straight and shaved/bald.
The feature was created with Black, Brown and Latinx people in mind, and uses computer vision-powered object detection to scan images for hair texture — over 500 million so far.
Hair pattern search is first being introduced in the US, UK, Ireland, Canada, Australia and New Zealand, and will be rolling internationally over the coming months.
