According to PEN America, from July to December 2022, 1,477 books were challenged or banned in the US — a disturbing sign of often politically motivated tendencies toward state paternalism and parental control. By taking a proactive stand against efforts to repress what young people can read and learn, Penguin Random House's Banned Wagon initiative appeals to a consumer base that demands brands have a purpose and act on it.
PRH isn't just handing out free books and reaching out to communities; it works closely and continuously with other organizations to support teachers, librarians, authors and readers. The key takeaway for other brands? Commit to issues that closely align with your core values, and see it through.
