While consumers can resell or donate old clothes, used underwear hasn't had a useful destination. To solve that problem, direct-to-consumer intimates brand Parade just launched its own recycling program.
When placing an order, customers have the option of adding a Second Life Recycling Kit to their cart: a plastic bag plus label for free shipping. In exchange for returning that bag filled with old underwear — just panties, no bras — Parade offers a 20% discount off new items.
The program accepts underwear by any brand, as long as it's washed before shipping. For the recycling part of the progress, Parade is partnering with Terracycle, which shreds everything into textile 'shoddy' that can be used for making acoustic insulation, bedding, carpet padding, furniture and automotive underlayment.
