As MyFairBooks points out, most books don't have a best-by-date, and saving them benefits authors, publishers and the environment. While the startup might only be able to rescue a fraction of new books from being dissolved into paper porridge, its mere existence brings attention to a hugely wasteful practice.
Consumers, meanwhile, get access to a highly curated selection of novels that aren't on everyone else's nightstand. And that exclusivity is paired with the feel-good factor of saving a great read from being destroyed. Publishing isn't the only industry with overlooked and undersold products. Time to unearth those hidden gems and target an appreciative audience?
