Swimming is a natural fit for Australia, a country surrounded by water and blessed with some of the world's most beautiful beaches and outdoor swimming pools. But not everyone feels confident in the water. In fact, one in four Australian adults are either weak swimmers or can't swim at all. Which is why global insurance company Allianz launched Allianz Swim Club: a free learn-to-swim program for adults, developed with creative agency Howatson+Company.
At 15 pools in five states, adults are offered eight lessons in eight weeks, free of charge. Registration opened in July 2023, with lessons starting in October 2023. The classes are offered through swimming organizations Masters Swimming Australia and AUSTSWIM, for 800 soon-to-be swimmers. All Australian citizens and non-citizens over 18 are eligible. Thousands of people registered for the first series, and Allianz plans to expand the program in 2024.
