At COP26, countries and carmakers set the unambitious goal of going all-electric by 2040. While some states and nations are addressing that lack of urgency with their own, more expeditious targets, consumer demand is likely to outpace government mandates.
Most people can't afford an office in the woods, but Hyundai's car-powered cabin demonstrates that electric vehicles have benefits beyond quitting fossil fuels. To get consumers to make more sustainable purchases, explain how your product will improve their lives in ways they may not have imagined. And yes — showing still beats telling ;-)
