In a move designed to incentivize more eco-friendly travel, Normandie Tourisme is introducing le tarif bas-carbone, offering discounted admission to over 70 cultural attractions and tourism sites across the region. Kicking off in spring 2024, the initiative rewards visitors with at least 10% off regular ticket prices if they reduce their carbon footprint by traveling via train, bus or bicycle.
For tourists, taking advantage of discounts is straightforward. To receive the reduced admission rate at participating attractions, they simply present a train or bus ticket as dated proof of arrival, or show a photo of their bicycle.
Low-carbon pricing was previously introduced at Juno Beach Centre, Canada's Second World War museum in Normandy. In 2019, a GHG audit found that visitor transportation generated 80% of the museum's emissions — and most visitors came by car. In 2021, Juno Beach started offering up to 33% admission discount for those who arrived by train, bus or bike.
