Using murals is part of an ADA pilot on dementia-inclusive design efforts. The primary aim might be to aid those with spatial disorientation and declining wayfinding, but like any good example of universal design, the symbols don't just benefit people with Alzheimer's. Children might find them useful, or people with dyscalculia. And as a Singapore resident posted on Instagram: "I walk past the 257-258 almost everyday and I thought it was only for decorations!"
Branding is all about visual cues. What can you add or adapt to create a supportive environment in the spaces your organization designs? Not just for the estimated 50 million people worldwide with dementia, but for everyone who might appreciate some non-verbal orientation.
Related: IKEA-style catalog of DIY hacks to create a dementia-friendly home — An AI avatar designed to teach professional caregivers how to talk to people with dementia