An estimated 1.4 billion metric tons of food loss and waste are generated annually — the equivalent of more than 500 calories per day for every person on earth — creating massive negative impacts on the environment and on food security.
The problems that lead to food waste need to be tackled on a systemic scale. But on a consumer level, it's easier to nudge people in the right direction by focusing on desired behaviors: rescue food, eat more plants. You can catch more flies with vegan soft serve than with doom and gloom ;-) Or, as Keep Bañana puts it, "No drama, just banana!"
