Ministry of Mylk is calling on alt-dairy brands to work together

The dairy industry came up with memorable campaigns over the years, from Got Milk? to Melk, de witte motor, portraying cow's milk as healthy, nutritious and delicious. All in an effort to make sure shoppers kept adding dairy to their grocery carts. Now, a new organization is aiming to do the same for the alt-dairy space.

London-based Ministry of Mylk believes vegan milk brands need to band together to speed up widespread adoption of  plant-based alternatives to dairy. It's inviting 'mylk' makers to join its community, share knowledge and forge partnerships, with a focus on marketing and PR. Members will also have access to events and the option of using the Ministry of Mylk logo on their packaging.