While most fashion brands and retailers have been expanding the range of models they portray, 'standard' skinny bodies often remain the default, with larger sizes included as an add-on. Mercado Livre's campaign, however, shifts this paradigm by empowering customers to set their own body type as the norm, not the exception.
AI-driven advertising platforms like Adludio are catalyzing a new wave of personalized initiatives. These tools will likely pave the way for users to tailor websites, apps and campaigns to reflect their preferences concerning body type, skin color, hairstyle and gender identity, among other variables.
With consumers increasingly expecting personalization and representation, this signifies a substantial step forward. It also presents a strategic opportunity for businesses to resonate with a wider demographic, increase engagement and potentially enhance customer loyalty through bespoke and inclusive marketing efforts.
