Nearly 250,000 hectares of land have been ravaged by wildfires in Spain this year, as heatwaves and a historic drought are leading to record devastation across Europe. As fires burn through agricultural areas, entire harvests are lost. To help out farmers, McDonald's Spain has created La hamburguesa que no pudo ser — the hamburger that couldn't be.
An empty, black hamburger box represents crops that were destroyed and farms that have lost their income. While McDonald's has committed to paying for part of the burned crops, it's also inviting customers to support affected farmers. By adding a non-existent burger to their regular order, they donate EUR 1.
