Plenty of organizations allow consumers to donate clothing, but there's value in specialization. Not just for the practical process of collecting a category of items and finding their next users, but also for creating awareness about specific effects of income inequality — in this case, kids having less access to sports.
By combining sustainability and social responsibility, DRIP is tapping into two themes that resonate with consumers and were common threads throughout this year's Dutch Design Week. Which specific, underserved societal need could your organization target while promoting reuse?
For more inspiration, check out our (free) NORM-NUDGING trend briefing on how brands that are already working towards positive change can encourage consumers to adopt a more purposed lifestyle through small, incremental steps.
