Non-biodegradable coffee pods and capsules
aren't good for the environment. Recycling them is tricky, and most end up in landfills, depending on where a consumer lives. (According to Nespresso, 72% of its capsules sold B2C in Switzerland are recycled, but that's the best-case scenario in a small, superbly organized country.) So, there might be an element of greenwashing to the coffee brand's partnership with Mammut...
That said, the new jacket is the result of seemingly unrelated brands joining forces to tackle obstacles and opportunities surrounding waste and sourcing. When it comes to your own company's environmental responsibilities, which organizations outside your industry could you partner with to reduce, reuse and recycle?
