With power grids stressed by extreme heatwaves and the need to charge growing numbers of electric vehicles, consumers will increasingly have to time their energy use. Both to help balance supply and demand, and to lower emissions. Tweaks like Apple's Clean Energy Charging may seem minor, but with over 6.6 billion smartphones worldwide, it adds up.
People can easily get overwhelmed by the scale of social and environmental issues. Sometimes the solution is to start small. Brands that are already working towards positive change can inspire consumers to adopt a more purposed lifestyle through incremental steps — more on that in our
NORM-NUDGING trend briefing.
