In celebration of its 150th anniversary, Heineken has partnered with Nigerian apparel brand Dye Lab to release a series of limited-edition fabrics. The textiles feature various elements referencing Heineken: the brand's colors, an outline of a bottle, its logo star, and the year the brewery was founded — 1873.
Established in 2021 and inspired by traditional Yoruba techniques, Dye Lab uses hand-dyed cloth, carved wooden stamps and wax-resist to create its patterned fabrics. Those are then fashioned into striking, billowing robes and dresses modeled after the traditional Nigerian agbada, as well as tops and culottes. The responses to the label's designs for Heineken are overwhelmingly positive, drawing remarks like: "Tres, tres cool," "This is fire" and "Ok these are so fresh."
Though Heineken may not immediately spring to mind as a style influencer, the beer company has been the lead sponsor of Lagos Fashion Week since 2015. The anniversary fabric and a small collection of garments it's been made into aren't available for purchase; Dye Lab notes that "Heineken will be gifting at their discretion."
