While people are sometimes described as 'wheelchair-bound' or 'confined to a wheelchair,' those phrases entirely miss the point. Wheelchairs are incredibly useful tools. They're enabling and liberating, and they're also an opportunity for fun.
Toy-sized changes can make a huge difference. Allowing kids to see themselves and their differently-abled peers in the objects they play with creates acceptance and removes stigma.
Progressive companies like Mattel-owned Hot Wheels are making space for a more diverse array of voices than ever before. What can your brand add to its offerings to change outdated narratives?
