Bias in generative AI is an unintentional skewing of outputs based on the data a model is trained on — since stereotypes and unfairness are pervasive, they seamlessly infiltrate AI algorithms. Drawing attention to those biases and offering a solution in the form of a corrective image database, Heetch's 'Greetings From La Banlieue' is more than a marketing ploy; it shows how innovative thinking can address complex issues at the intersection of technology and society.
By encouraging residents to send postcards and add personal messages, Heetch transformed a simple campaign into a collaborative effort. The initiative not only tackles AI bias head-on but also empowers a community that's often misrepresented.
Acknowledging and addressing the shortcomings of AI enables brands to demonstrate they're empathetic and human-centric, fostering a deeper connection with their user base. Which members of your company's audience are unfairly portrayed or treated by generative AI? And how could you involve them in reshaping the narrative?
