On Western websites devoted to hair and beauty, requests for feedback result in replies that are, well, just too nice. But in Asia, when it comes to looks, many people still hold on to rigid beauty standards; for Chinese consumers entrenched in ‘face’ culture, presenting the best version of yourself is viewed as a matter of self-respect. So, giving blunt yet constructive personal grooming and styling advice is considered helpful, not offensive.
Consumers know when other people (and brands!) sugarcoat the truth. Which means that a dose of helpful yet unreserved candor can be a refreshing way to connect with new and existing audiences. If the line between blunt and mean is cultural, it's also malleable ;)
