Future Chicken show helps kids battle eco-anxiety by becoming planet protectors

Let's be honest: if the adults in charge genuinely placed the universal needs of children first, there would be immediate and resolute action to slam the brakes on climate change. Nobody would be negotiating whether to phase down or phase out, or debating whether food systems need changing.

Kids are smart. They pick up on the anxiety adults feel, they hear and see news about the climate crisis and concerns about the future. Future Chicken is tapping into a profound pressing social trend: the ecological uncertainty faced by generations Z and Alpha. Inheriting a profoundly altered planet can lead to feelings of helplessness, but anxiety can also be a catalyst for action. Future Chicken understands this dynamic and leverages it to playfully cultivate resilience and determination in today's kids.

The narrative structure of placing protagonists in the future, looking back at our current time, is particularly effective. It offers perspective on the choices we make today and underscores the need for long-term thinking. This framing can also foster a sense of agency in young people, encouraging them to envision and work towards a better future. How could your brand help kids and teens transform apprehension into action and empowerment?