While people can live perfectly normal lives with color blindness, it helps to be aware of the condition. That goes double for children, who can be put in a disadvantage at school, where color is frequently used to convey information.
To offer parents an easy way to find out if their kids have color vision deficiency, Guatemala's Committee for the Deaf and Blind partnered with Kellogg's to add color blindness tests to the back of boxes of Froot Loops. Turning the Ishihara test — a common diagnostic tool — into a game, the idea is for children to find 'hidden' loops of different colors on the back of the cereal box.
In addition to Guatemala, Kellogg's will also be selling the special edition boxes in Costa Rica and Panama through early 2022.
