While Brazil is more than carnival and soccer, beaches and rainforests, that's what pops up in image libraries and search engines. Aiming for a more genuine portrayal of the people of Brazil, creative agency Lab 678 decided to build its own stock photo site.
The images on Brasil com S (Brasil with an S) are split into three categories that correspond with three random slices of daily life in Brazil: doing business on a Tuesday at 12:11, Thursday happy hour at 19:43, and a relaxed Sunday with friends at 16:27.
As Rio de Janeiro-based Lab 678 states, "We are a country rich in diversity of bodies, skin tones, identities, gender expressions and sexualities," and that's reflected in the photos. Brasil com S isn't just providing free images, but calling on Brazilian media makers to stop using out-of-context photos from abroad and start adding authenticity to their projects.
Brasil com S launched two weeks ago and currently includes 200+ images that are free to use for editorial purposes.
