In May 2023, hotel chain Hilton started adding carbon labels to restaurant menus at 30 of its UK locations, with Hilton Brussels Grand Place joining in August. Both the British and Belgian initiatives rely on input from Sweden-based Klimato, which works with restaurants to calculate the carbon footprint of the food they serve and then communicate that information to customers.
After Hilton made climate impact part of people's dining decisions, it observed that customers started ordering more low-carbon and medium-carbon dishes. Now, as reported by Edie, that shift has prompted the hotel chain's menu development team to redesign its new autumn menus accordingly, with fewer high-carbon options. Of the dishes on this season's menus, 85% are ranked as low or medium impact using Klimato's methodology.
