Resale is becoming an integral part of retail — a sweet spot where sustainability and economics converge. For customers trading in their used Carhartt gear, Reworked is an opportunity to recoup part of their initial investment. For second-hand shoppers, it's a way to acquire rugged workwear at a lower price point and reduced environmental cost. Since many of Carhartt's styles and fabrics have been offered for years, buyers are more likely to be familiar with a product's fit and feel, making for a confident preloved purchase.
Carhartt stands to benefit, too. According to its partner Trove, brands using the recommerce platform see 31% of trade-in gift cards redeemed the day they're issued, driving immediate revenue. Additionally, branded resale serves as an acquisition channel, with 50-65% of customers being new to the brand. Notably, second-hand shoppers' cart sizes average twice that of primary purchasers.
If you've been on the fence about offering resale for your brand, time to roll up those sleeves and take action?
