Menopause is inevitable for anyone who menstruates, but it's long been taboo — either ignored, or relegated to confidential chats and stale sitcom jokes. That stigma is lifting, and having a major brand like Primark develop dedicated nightwear and underwear doesn't just offer a practical solution; it can help jumpstart conversations.
As a consumer-facing brand or an employer, how is your organization supporting people as they face menopause's physical and mental challenges? Don't forget to involve your target audience, as Primark did for their first menopause line.
