By making repairs part of the deal while also rewarding customers for treating their devices with care, Fairphone is pushing for longevity — keeping every phone in use for longer. Since repairs are offered at no cost, customers are less likely to weigh their options when it comes to damage. Instead of debating whether to repair or 'just' buy a new phone, they can easily swap it for a replacement.
Once a rental period is up, users send their phone back to Fairphone, which ensures it's reused by another customer or properly recycled. As the Dutch brand points out, on average, smartphone users keep their phones for 2 to 3 years, and just 15% of phones are collected for recycling once they're no longer used. Longer use and increased recycling means fewer resources wasted.
How can your brand fuse convenience with circularity?
Related: Fighting e-waste with flexible tech rentals, Grover raises USD 1 billion
