Publicly traded companies in the Netherlands count more CEOs named Peter than CEOs who are women. To draw attention to that lack of representation in senior leadership roles, WOMEN Inc and BrandedU are calling on women to change their LinkedIn name to Peter from 24–28 January 2022.
Women aren't just under-represented as CEOs. As BrandedU points out, less than a quarter of professors at Dutch universities are women, and females make up just 14% of general managers at the country's 100 largest companies.
Yeliz Çiçek, Editor in Chief of Vogue Nederland, is one of hundreds of women who temporarily changed their name to Peter
