On city streets around the world, delivery startups are duking it out for grocery marketshare. The fastest ones work with dark stores stocked with a limited number of popular items. What's left out? Turkish tulum cheese, Surinamese bitter melon, Moroccan cookies, Polish ogórki...
Aiming to fill that gap, Netherlands-based
Didiyo is focused on connecting consumers with local 'ethnic' stores. Didiyo facilitates ordering and rents out delivery vehicles, but merchants are responsible for prepping orders and doing deliveries, generally within a two-hour time slot. Availability is current limited to a few Dutch cities, but Didiyo plans to expand to Germany and Belgium in 2022.
Didiyo isn't the first to jump into this space. While neither works with local stores,
Oja bagged USD 3.4 million in pre-seed funding in November 2021 for delivering African and Caribbean groceries in the UK, and
Weee! caters to Asian and Hispanic consumers in the US.
