With the fizziness of tiny bath bombs, Plink's effervescent tablets are dropped into water to create flavorful drinks. As Plink puts it: "You bring the water, we bring the flavor." Selling a waterless product generates massive savings in shipping and packaging: according to Plink, its drink has a carbon impact that's 98% lower than canned and bottled beverages, and produces 99% less packaging waste.
Plink — cofounded by our much-loved former colleague Max Luthy — launched this month and is currently available in three fizzy flavors: Pomegranate & Blackberry, Pineapple & Grapefruit and Watermelon. All are made with natural colorings, just one gram of sugar and 14 calories per serving.
While its tablets are minimally packaged, they're individually wrapped in plastic-lined sachets to maintain flavor and freshness. Plink is working on a lower-impact solution.
