Dove's research among British adults found that nearly half of Black or mixed-race women with afro or textured hair have experienced race based-hair discrimination, sometimes as early as age five. One in four Black adults has been sent home from work or faced disciplinary action because they wore their hair in a natural or protective style, and more than half of Black children were sent home from school for the same reason.
No child should ever have their education disrupted because their hair is braided. And no adult should ever face any consequence at work for wearing Bantu knots. But until the world gets its act together and drops race-based discrimination, consumers will welcome brands that use their resources to call for — and resolutely work towards — constructive change.
