Launched during the pandemic, DAD offers vegan lunches for GBP 4.85, including delivery, to customers in Central, North and East London. All meals come in compostable packaging and are delivered by bicycle. DAD also eliminates decision fatigue; there's a new menu every day, but no choice in dishes.
Customers order through the food company's app, where they can view meals for the next few weeks and order in advance. Most consist of 2 or 3 small dishes: jerk eggplant with rice and peas, for example, or a butternut and mushroom risotto with a small salad. Everything is gluten-free in addition to being vegan, and the app lists ingredients for every item.
