Hiki and Getty Images' campaign isn't just a question of visibility but also of harmful medical bias. The traditionally narrow representation of autistic people as white and male has distorted societal perceptions and contributed to serious underdiagnosis and invalidation for women and people of color. Individuals who didn't match the stereotype saw their experiences dismissed or misunderstood.
As personal stories on TikTok and Instagram make conditions such as autism, ADHD and dyslexia more visible than ever, growing numbers of people are seeking diagnosis — a shift that's coinciding with medical professionals getting better at identifying cases. An estimated 15-20% of the global population is recognized as neurodivergent, and that group includes all ages, races and genders. High time for inclusive narratives that are progressive, accurate and empowering — how can your brand contribute?
