Last year, researchers at Glasgow Caledonian University warned that initiatives aimed at helping construction workers weren't making a dent in the industry's mental health crisis.
With over 500 stores across the UK, Toolstation is a familiar presence in the lives of builders, plumbers, electricians, painters and decorators. With that access, the brand is a genuine fit for conveying the message that it's ok to reach out for support.
As Greg Richardson, Head of Marketing at Toolstation, explains: “Work in the sector is often characterized by limited term contracts and long unsociable hours, away from family. Those who work for smaller organisations or are sole traders in the construction industry might not have easy access to mental health support, so this campaign is an important step in raising awareness that everyone in the industry can quickly talk with someone who can help.”
