Avon combines Brazilian women's voices for Ângela, a chatbot that combats violence

Operated by the Avon Institute in Brazil, Ângela is a chatbot that offers women free and discrete assistance via WhatsApp. Ângela was conceived during the pandemic in response to escalating violence against women and girls during lockdowns. This year, Ângela was expanded to defend equality by amplifying women's voices. Symbolizing the power of speaking out collectively, Avon invited women to contribute their voices to the chatbot via Voz de Todos from 28 October to 2 November 2022.

To add her voice, a woman picked a story — an account of 'a pioneering woman who used her voice to occupy an important space' — and recorded it while reading aloud. Each recording was combined with those of other women to create a unique vocal expression for Ângela. Over 400 Avon representatives, customers, partners and social media followers participated. Voz de Todos coincided with Brazil's annual 21 Days of Activism to End Violence Against Women and was developed by Wunderman Thompson Brasil.