Iconic children's toys like city playmats have long shaped young minds to view car-centric urban environments as the norm. A new project aims to reimagine this formative play experience through a more human-oriented lens. The Little Big Playmat swaps out the typical overabundance of roads and parking for ample green spaces, accessible public transit, protected bike lanes and shared mobility hubs.
Developed by a 'think tank' of kids aged 5–13 alongside urban planner Lior Steinberg, the playmat counters the unspoken yet pervasive message that private vehicles should be the top priority in city design — a message introduced early on through toys and children's books. Instead, The Little Big Playmat highlights elements that reduce emissions and pollution while promoting healthy lifestyles, like walking, cycling or taking public transit from residential neighborhoods to nearby shops and parks.
The Little Big Playmat was commissioned by shared mobility app Bolt, which released it as an open-source design and is encouraging manufacturers to produce and sell the mats.
