On the blurred boundaries between imagined worlds and IRL, consumers are embracing opportunities to escape, explore, create, connect and have fun. Which creates powerful opportunities for brands with a knack for storytelling.
By merging entertainment and exercise, Marvel and Six to Start could motivate a whole new cohort of consumers to get moving. The franchise's fan base is vast, and turning fitness into an epic experience in the Marvel universe might just be the nudge that people need to start working on their physical and mental wellness. How could your brand facilitate self-improvement through fandom, making it easier for your audience to achieve their goals?
