Last month, Disney and NBCUniversal released new movies earlier than expected because of international lockdowns. While movie theaters in many parts of the world have been closed due to COVID-19, these studios have turned to streaming services to provide consumers with new movies. Disney released Frozen 2 as a surprise on its streaming service Disney+, while Onward was made available for purchase via on-demand services for USD 19.99 and will be added to Disney+ this month. Universal Pictures made The Hunt, The Invisible Man, and Emma available for rent for USD 19.99 via on-demand services, as well as sister companies Comcast and Sky, and will release Trolls World Tour this month.
During this pandemic, first and foremost, it is vital for brands to provide tools for health, wellbeing and remote working. But cooped up consumers are also desperate for entertainment!
📺 DIRECT-TO-STREAMING ESCAPISM
Not every upcoming movie will be released early via streaming, as movie theaters will eventually reopen and not all studios can afford to do it. However, in the US, for example, 61% of adults are stressed about the virus, and that number is climbing. There is a huge opportunity for entertainment companies to provide joy and escapism for anxious minds around the world. Beyond the individual relief for viewers, top notch streaming content will help to encourage people to stay home and observe social distancing for the good of society. Whether or not you’re a media brand, can you deliver urgently-needed in-home escapism?
🎶 GIVE ME LIVE
The need to redefine “live” is truly upon us, as in-person live events are off the table. While this is hopefully temporary, what will set apart the best virtual events? From concerts to courses, consumers are discovering they don’t have to skip the experiences they know and love while staying home. There hasn’t been a live music concert in China since the end of January, due to COVID-19 shutdowns and quarantines. In response, e-commerce company JD.com partnered with Chinese music label Taihe Music Group and alcohol brands to create an online clubbing experience with three-hours of performances. For now and in the future, too - what can your brand do to enhance the at-home “live” experience?
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