Public Service Announcements, emoji-style 🙌
Smartphone users can share personalized Bitmojis that communicate helpful advice for dealing with coronavirus
This month, Canada-based personalized emoji creator Bitmoji released coronavirus PSA-themed stickers. In an effort to encourage users to share proper health advice with friends and family, the new virtual stickers include messages to "Wash your hands!", "Stay home if you're feeling sick", and "Don't touch your face!" The easy-to-share stickers simplify official guidance during the pandemic in a fun way. 
📰 INFORMAL INFO
While the coronavirus has burst into the world’s consciousness over the past few months like never before, this initiative won’t surprise our readers. Regulars will know we love tracking how emojis have taken over the world (including the memorable giant :poop emoji: on a beach in Belgium!). Indeed, distilling key information into the simplest of terms and actions is at the heart of our INFORMAL INFO trend, which has taken on new urgency given the inconsistent or confusing guidance related to the pandemic at the local, regional, and even national level. With people around the world being urged to take action to help slow the spread of the virus, helping important messages spread through social networks could save lives. But any brand can take inspiration from this: can you simplify your most important messages in order to help them spread effectively?
🌟 YOU-NIQUE CAPABILITIES
Look, not every brand is going to save the world. And especially now, it’s not helpful for every brand to try to add to the coronavirus communications (as Tom Fishburne’s latest post at Marketoonist captured brilliantly). What do you usually provide your customers with? Perhaps it’s videoconferencing software -- can you offer it for free while more employees are working remotely now? Perhaps you manufacture perfume -- can you pivot and instead produce much-needed hand sanitizer? Or perhaps you offer live entertainment -- can you livestream the content instead?
OUT NOW | After the Virus
