The Future of Experiences

Full-day: trend keynotes + innovation workshop
8 May 2019  •  Amsterdam  •  09:00 - 17:15

Join us on Wednesday, 8 May, as we present and apply The Future of Experiences at A'DAM Tower.

If your success depends on delivering compelling in-person customer experiences – for your guests, shoppers, diners, visitors or users – then this deeply practical, focused and collaborative full-day event will both inspire and empower you to do just that!

The day

  • 1 Trend-driven

    Explore the consumer trends redefining in-person experiences, the real-world innovations driving them and the opportunities they present to your organization.

  • 2 Hands on

    Identify and apply customer expectations around in-person experience to develop innovative trend-driven concepts.

  • 3 Peer powered

    Discuss and debate the future of experiences with trend professionals from around the world, representing some of the most innovative retail, travel, and hospitality brands.

  • 4 Lasting impact

    Leave with a specially-made innovation toolkit, a notebook packed with fresh insights and an entirely new way of seeing the world that will set you up for transformative success.


  • 08:30


    Enjoy a welcome breakfast and morning networking.

  • 9:30

    Face the avalanche

    You can hear it wherever you are. As you touch down in a new city. As you scroll through your inbox. In every quarterly review, ideation session, or client meeting. That low roar as an avalanche of new customer expectations heads your way.

    In this welcome session we will arm you with the framework you need to face the avalanche, delight customers and profit, too.

  • 10:00

    10 trends defining the Future of Experiences part I

    Join Global Head of Trends & Insights David Mattin as he presents 5 consumer trends – from FANTASY IRL to HIDDEN SUMMITS – reshaping behaviours, mindsets and expectations around in-person customer experiences.

  • 11:00

    Coffee break

    Pause and refresh.

  • 11:30

    Around the world with 22 spotters

    Our insights have always been powered by the brilliant and generous minds of our 1,000+ global network of spotters. Hear from 22 of the TrendWatching Insight Network – from Seoul to Seattle and Sydney to Stockholm – as they share their perspective on the best in cutting edge experiences.

  • 11:45

    Moment of magic

    A moment of escapism.

  • 12:00

    10 trends defining the Future of Experiences part II

    Consumers are extremely demanding when it comes to brands. They expect them to relentlessly improve their offering, minimize environmental impact and be free of social sin. To fall short of ethical standards (ancient and emerging) is The Big Risk for all professionals in every industry.

    Managing Director Henry Mason will explore the 5 trends – from UNEARTHLY IMPACT to VILLAGE SQUARED – that reveal the new standard in customer experiences with purpose, meaning and authenticity.

  • 13:00

    Shared experiences

  • 13:30


    Refuel and network.

  • 14:30

    Climbing the mountain

    Join three of the sharpest minds in customer experiences as they cover their own journeys from base camp to the top of the experience mountain, with clear takeaways for success and tips on how to avoid the pitfalls.

  • 15:15

    Your new toolkit

    We introduce you to our Trend-Driven Innovation methodology and associated tools.

  • 15:30

    Solve for the future

    Working alongside Lead Innovation Architect Delia Dumitrescu and Senior Trend Analyst Victoria Loomes, apply the trends presented earlier in the day to generate disruptive (but practical) ideas for your organization.

  • 17:00

    Wrap up

    A quick-fire review of the key themes and learnings from the day.

  • 17:15

    Drinks reception

    Dream up your next trend-driven innovation over a drink or two with fellow participants and the speakers.


Save your seat for €899 (40% off the Regular ticket price)

For group bookings please contact our Business Development Director, Octavia Francis, at

For logistical questions or payment queries please contact our Amsterdam Event Manager, Anton Björklund, at

Can't make it?

We're also hosting trend-only Future of Experience mornings in London, New York, and Singapore for those who just want a quick-fire hit of actionable inspiration. Find out more here »


The Loft @ A'DAM Tower

The Loft is the name of A’DAM Tower’s deluxe penthouse, located on the 16th floor. With floor-to-ceiling windows, The Loft's workspace offers expansive, spellbinding city views of Amsterdam.

Past event attendees

Past feedback

  • “Impressive”

    “An impressive set of keynotes offering valuable customer insights, raising provocative questions and leaving us with lots to think about! ”

  • “Big-picture”

    “Clear, pragmatic, inspiring actionable content and tons of big-picture trend thinking. What else can I say? The future looks bright today! ”

  • “Totally valuable”

    “An opportunity to view our customer's in a new light by taking a fresh look at the world they are living in; totally valuable and we will be back for more! ”

  • “Enjoyed it!”

    “An inspiring day of trends and a tour of trend-driven innovations picking up speed in key markets. I know our team got a huge amount out of the day. We thoroughly enjoyed it! ”

  • “So important”

    “It's so important to think about the future; for our clients; for their customers; events like this enable us to do that in a very focused and efficient way!”

  • “Great stuff”

    “We explored many new trends and, more than that, can now work with the Consumer Trend Canvas and find new ways to apply them to our work! Great stuff.”

  • “Exceeded expectations!”

    “All sessions were great with fantastic delivery from a lively set of speakers offering lots of inspiring ideas and valuable insights. Now, back to the office! ”

  • “One word: awesome!”

    “From the venue to the speakers, to the consumer trends presented, it was an awesome day from beginning to end.”

  • “Super inspiring”

    “I will thank my boss for a super actionable, inspiring day. We are leaving with so much to work with!”

  • “Brilliant content”

    “Brilliant conference content but the real trick is TrendWatching’s ability to make it relevant to the audience.”

  • “Head spinning”

    “My head is spinning with all the trend goodies. Can't wait to dig into the decks and share the love!”

  • “Expectations surpassed”

    “Very impressed by the breadth and balance of content presented. My already high expectations were met, and surpassed! ”

2018 events

In 2018, we hosted 20+ trend events in cities worldwide, from Shanghai to Chicago and Stockholm to Sydney.


Questions? Comments? Contact our Amsterdam Event Manager, Anton Björklund

Contact Anton

Half-day events