2019 TRENDS: PREP & PROSPER

Trend Tour: Shanghai | In collaboration with YANG DESIGN
YANG DESIGN Museum  •  30 November 2018  •  08:30 - 13:00

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2019 is on the horizon, are you well prepared for it?

After running sold-out global trend series in the past three years, including Sydney and Singapore, we are excited to take our Trend Tour to Shanghai for the first time!

Gather your team, and be the first ones to gain key insights into winning the hearts and minds of Chinese consumers.

Inside one super-focused, trend-driven, half-day session, Acacia Leroy and Nathania Christy, joined by Xiaojing Huang from YANG DESIGN, will get you completely in-the-know so you are prepped and ready to prosper in 2019.

Some of the brands (and agencies) that joined our past events in Asia

Here's what some of them said

  • “The best”

    “The best trend event I've been to with an engaged, open-minded crowd and extraordinary networking opportunities.”

  • “Actionable”

    “A wonderfully actionable and immersive day into what is impacting the lives and behaviors of consumers globally. ”

  • “Inspiring”

    “An inspiring day of consumer trends and the opportunities they present to delight our customers; featuring actionable insights, from start to finish!”

  • “Thought-provoking”

    “A thought-provoking, actionable and highly relevant set of new ideas and insights that we will put to use immediately.”

  • “Great speakers”

    “Our team gained new perspectives, fresh insights and the speakers were great.”

  • “So important”

    “It's so important to think about the future; for our clients; for their customers; events like this enable us to do that in a very focused and efficient way!”

  • 8:30-9:00

    Welcome

    Registration

  • 9:00-09:30

    Opening speech

    Director of YANG DESIGN, Xiaojing Huang, giving a welcome speech

  • 9:30-10:10

    TREND-DRIVEN INNOVATION: Beat accelerating consumer expectations

    Kickstart your morning by diving into Trend-Driven Innovation - the methodology that will give you the edge you and your team need to tackle business, consumerism and innovation in 2019 and beyond!

  • 10:10-10:55

    2019 ROADMAP: 10 trends to guide your innovation journey PART I

    Get a handle on where Asian consumerism is heading! In this power-packed trend marathon, Acacia Leroy and Nathania Christy will identify 10 urgent trends reshaping consumer expectations in 2019.

    From the future of social media to the war on plastic bags, AI-powered smart cities to rural community empowerment, science fiction-inspired retail to inner wellness efforts... be prepared to uncover key consumer trends and the actionable opportunities they present for YOU in the coming months.

  • 10:55-11:20

    Break

    Take a breather and grab a power boost before diving right back in!

  • 11:20-12:05

    2019 ROADMAP: 10 trends to guide your innovation journey PART II

    Get a handle on where Asian consumerism is heading! In this power-packed trend marathon, Acacia Leroy and Nathania Christy will identify 10 urgent trends reshaping consumer expectations in 2019.

    From the future of social media to the war on plastic bags, AI-powered smart cities to rural community empowerment, science fiction-inspired retail to inner wellness efforts... be prepared to uncover key consumer trends and the actionable opportunities they present for YOU in the coming months.

  • 12:05-13:00

    FROM INSIGHT TO INNOVATION: Generate compelling ideas of your own

    With 2019’s trends on your radar, it’s time to take action! In this interactive session, learn how to turn trend insights into actionable innovation ideas using our Consumer Trend Canvas. Uncover the opportunities a trend presents for YOU, and brainstorm your next winning idea. You’ll leave empowered to launch your own trend-driven innovations for a successful 2019!

Shanghai Tickets are SOLD OUT

Venue

YANG DESIGN Museum

Join us at YANG DESIGN Museum in Shanghai, China's first private museum in the field of industrial design, on Friday, 30 November 2018.

Still deciding?

Here's what happened at our Sydney Trend Event on August 21st. View the full wrap here or watch the video below!

Our exclusive Event Partner

TrendWatching is proud to be working exclusively with YANG DESIGN to make this Shanghai event come to life.

YANG DESIGN is a design consulting firm in China that practices forward thinking. It is also the very first Chinese winner of the top 4 international awards -- Red Dot, iF, G-Mark and IDEA, and has won more than 80 design awards in history.

Today, YANG DESIGN has over 40 strategy and design experts with international background and solid local insights. It has rich experiences in product strategy and design, user experience and service design, brand DNA definition, trend watching and CMF study.

Contact us

Questions about the venue, content, concept, what's happening on the day? Contact Dee G, our Shanghai Event Coordinator, who will get back to you ASAP.

Get in touch

Can't join us in Shanghai?