TW:21 // The Year Ahead

London Trend Event
Barbican  •  29 September 2020  •  09:00 - 13:00

View program

Over the past decade our year-end trend events have provoked 10,000+ professionals in 20+ global cities to think expansively about what their customers will want next, and this year will be no different!

Join us in London for a fresh and fast-paced, yet deeply focused and tightly curated overview of the big consumer trends that cross markets, industries and demographics.

We guarantee it will be the most inspirational few hours of your (professional!) year :)

2019 London attendees

London feedback

  • “Insightful”

    “A series of insightful sessions that will help us to cut through the noise, now and going into next year.”

  • “A thorough tour”

    “Good all-round – not only giving us a thorough tour of current, interesting and relevant trends but also lessons in how to spot trends and how to apply them. ”

  • “A great morning”

    “Highly interesting and fresh content, it was a whirlwind tour and a great morning of learning and networking.”

  • “Good crowd”

    “I really got a feeling for what’s new and have met many interesting people from all over the world. Good crowd! ”

  • “Thought-provoking”

    “Very thought-provoking. The event gave us a real competitive advantage to have a strong view on trends.”

  • “Exceeded expectations!”

    “All sessions were great with fantastic delivery from a lively set of speakers offering lots of inspiring ideas and valuable insights. Now, back to the office! ”

  • “Brilliant content”

    “Brilliant conference content but the real trick is TrendWatching’s ability to make it relevant to the audience.”

London program

  • TW:21

    The Year Ahead

  • 8:15-9:00

    Fuel Up

    Enjoy a light welcome breakfast and morning networking!

  • 9:00-9:15

    Evolution Toolkit

    Get ready for takeoff with a battle-tested methodology for thriving amidst accelerating change. This framework will aid your own evolution – from someone who reacts to trends – to a leader who drives their industry forward.

  • 9:15-10:20

    10 Trends for 2021 - Five New Rules

    The opening keynote will dive headfirst into five of the ten new trends for 2021. Be the first to hear the trends that will redefine the rules of your market and the global economy in the coming years. In this new decade, your customer’s identity, their needs, and their expectations of your brand are in flux. Find the solid ground you need to build your winning strategy.

  • 10:20-11:05

    The Asian Decade: Where Next?

    A crowd favorite with audiences around the world: experience a snapshot of the future from the innovations that are already playing out in Asia. See how convenience is being reinvented in Indonesia, social innovation from India is rippling around the region and more. Gain valuable insights that you can translate and adapt for your business, both abroad and at home.

  • 11:05-11:50

    Meet the Changemakers – Networking

    Bringing you, the innovation-hungry attendees, together is a great privilege of ours. This interactive breakout will foster connections between diverse changemakers to carry you into the new year.

  • 11:50-12:50

    10 Trends for 2021 - Break On Through

    With solid ground beneath our feet and an understanding of the new rules of consumerism, this final keynote will push the audience further into the opportunities of the coming year. Provocative, but purposeful. Action-packed, yet actionable. Discover five ways you can take your products, services, communications, and business model to a new level. Break through before the competition!

  • 12:50-13:00

    Take to the Streets!

    A quick-fire review of the key themes and learnings from the day. Yes, you will leave revitalized and inspired. But more importantly you will leave armed with the tools and insights you need to evolve your own team (and organization!) and change the world for the better.


Super Early Bird prices for London now available!

For group rates, payment queries or anything else, please contact our London Event Manager, Anton Björklund, at



A world-class arts and learning centre, the Barbican is known for pushing the boundaries of all major art forms including dance, film, music, theatre and visual arts.


Here's a video from our sold-out Amsterdam Trend Event which took place in September 2019 at The Eye Museum.

Contact us

Questions? Contact Anton Björklund, our London Event Manager, who will get back to you ASAP.

Get in touch

Can't make it to London?

Pick your city!