TW:21 // The Year Ahead

Chicago Trend Event
Gene Siskel Theatre  •  8 October 2020  •  09:00 - 13:00

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Over the past decade our year-end trend events have provoked 10,000+ professionals in 20+ global cities to think expansively about what their customers will want next, and this year will be no different!

Join us in Chicago for a fresh and fast-paced, yet deeply focused and tightly curated overview of the big consumer trends that cross markets, industries and demographics.

We guarantee it will be the most inspirational few hours of your (professional!) year :)

Past Chicago attendees

Past Chicago feedback

  • “Super insightful”

    “We had a great time, it was super insightful and thought provoking.”

  • “Well worth it”

    “A good day offering an actionable set of trend-driven takeaways relevant to our market. Well worth it.”

  • “Great”

    “Great sessions offering solid next steps with plenty of actionable insights to recall and put to work!”

Chicago Program

  • TW:21

    The Year Ahead

  • 8:15-9:00

    Fuel Up

    Enjoy a light welcome breakfast and morning networking!

  • 9:00-9:15

    Evolution Toolkit

    Get ready for takeoff with a battle-tested methodology for thriving amidst accelerating change. This framework will aid your own evolution – from someone who reacts to trends – to a leader who drives their industry forward.

  • 9:15-10:20

    10 Trends for 2021 - Five New Rules

    The opening keynote will dive headfirst into five of the ten new trends for 2021. Be the first to hear the trends that will redefine the rules of your market and the global economy in the coming years. In this new decade, your customer’s identity, their needs, and their expectations of your brand are in flux. Find the solid ground you need to build your winning strategy.

  • 10:20-11:05

    The Asian Decade: Where Next?

    A crowd favorite with audiences around the world: experience a snapshot of the future from the innovations that are already playing out in Asia. See how convenience is being reinvented in Indonesia, social innovation from India is rippling around the region and more. Gain valuable insights that you can translate and adapt for your business, both abroad and at home.

  • 11:05-11:50

    Meet the Changemakers – Networking

    Bringing you, the innovation-hungry attendees, together is a great privilege of ours. This interactive breakout will foster connections between diverse changemakers to carry you into the new year.

  • 11:50-12:50

    10 Trends for 2021 - Break On Through

    With solid ground beneath our feet and an understanding of the new rules of consumerism, this final keynote will push the audience further into the opportunities of the coming year. Provocative, but purposeful. Action-packed, yet actionable. Discover five ways you can take your products, services, communications, and business model to a new level. Break through before the competition!

  • 12:50-13:00

    Take to the Streets!

    A quick-fire review of the key themes and learnings from the day. Yes, you will leave revitalized and inspired. But more importantly you will leave armed with the tools and insights you need to evolve your own team (and organization!) and change the world for the better.


Super Early Bird prices for Chicago now available!

For group rates, payment queries, or anything else, please contact Chicago Event Manager, Anton Björklund, at


Gene Siskel Film Centre

Located in the heart of Chicago's theater district, and part of School of the Art Institute of Chicago, the Gene Siskel Theater will host our event on 8 October 2020.


Here's a video from our sold-out Amsterdam Trend Event which took place in September 2019 at The Eye Museum.

Contact us

Questions? Contact Anton Björklund, our Chicago Event Manager, who will get back to you ASAP.

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