The Trends for 2020

London Trend Event
Barbican  •  24 September 2019  •  09:00 - 13:00

View program »

2020. It’s coming! The mythical strategic horizon for a generation of trend watchers is upon us \o/

Could there be a better time to spend a day immersing yourself in an expert-curated view of what's next? ;)

Join our top analysts at the Barbican in London on Tuesday, 24 September and you'll leave energised, inspired and ready to make 2020 the start of something special!

Snapshot of confirmed London attendees

Past London feedback

  • “Insightful”

    “A series of insightful sessions that will help us to cut through the noise, now and going into next year.”

  • “A thorough tour”

    “Good all-round – not only giving us a thorough tour of current, interesting and relevant trends but also lessons in how to spot trends and how to apply them. ”

  • “A great morning”

    “Highly interesting and fresh content, it was a whirlwind tour and a great morning of learning and networking.”

  • “Good crowd”

    “I really got a feeling for what’s new and have met many interesting people from all over the world. Good crowd! ”

  • “Thought-provoking”

    “Very thought-provoking. The event gave us a real competitive advantage to have a strong view on trends.”

  • “Exceeded expectations!”

    “All sessions were great with fantastic delivery from a lively set of speakers offering lots of inspiring ideas and valuable insights. Now, back to the office! ”

  • “Fantastic day”

    “Fantastic day with very interesting presentations on new, trend-driven opportunities for our agency.”

  • “Brilliant content”

    “Brilliant conference content but the real trick is TrendWatching’s ability to make it relevant to the audience.”

London program

  • 8:15-9:00

    Breakfast + Networking

    Enjoy a light welcome breakfast and morning networking!

  • 9:00-9:30

    Reviewed & Renewed

    Veganism was fringe. AI was a distant dream. Taking a picture of your lunch was... weird. How the world has changed!

    Kickstart the day with a rapid look back at the last decade of innovation. Then equip yourself with the toolkit you’ll need to thrive in 2020.

  • 9:30-10:45

    Innovation Influx: 10 Trends for 2020 - Part 1

    Join us as we dive into our first batch of trends shaping business and consumerism in 2020 and beyond. We will break down key themes – including automation, digital wellbeing, new media, brand-owned currencies, and more – exploring what consumers are coming to expect, and how YOU can harness each of these trends.

  • 10:45-11:30

    Your Future Partners - Networking

    Coffee break & networking!

  • 11:30-12:00

    Racing Ahead: Asia in 2020

    Buckle up for a lightning round of the best-in-class innovations coming out of Asia. From Hyderabad to Hangzhou, experience a snapshot of the future for the rest of the world. Gain valuable insights that you can translate and adapt for your business, both abroad and at home.

  • 12:00-12:50

    The Death of Purpose: 10 Trends for 2020 - Part 2

    Purpose is dead, long live purpose. Explore five trends that will serve your customers’ and the world’s best interests. The urgency of these trends is matched only by the opportunity within them. Consider yourself warned.

  • 12:50-13:00

    Ready, Set, Go!

    A quick-fire review of the key themes and learnings from the day.

London tickets

Save your seat from £173 (+VAT) with Early Bird rates

For group rates, payment queries or anything else, please contact our London Event Manager, Anton Björklund, at



A world-class arts and learning centre, the Barbican is known for pushing the boundaries of all major art forms including dance, film, music, theatre and visual arts.

2018 events

Here's a video from our sold-out Sydney Trend Event in 2018.

Contact us

Questions? Contact Anton Björklund, our London Event Manager, who will get back to you ASAP.

Get in touch