The Trends for 2020

Amsterdam Trend Event
EYE Film Institute  •  26 September 2019  •  09:00 - 13:00

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2020. It’s coming! The mythical strategic horizon for a generation of trend watchers is upon us \o/

Could there be a better time to spend a day immersing yourself in an expert-curated view of what's next? ;)

Join our top analysts at Amsterdam's EYE Film Institute on Thursday, 26 September and you'll leave energised, inspired and ready to make 2020 the start of something special!

Snapshot of confirmed Amsterdam attendees

Past Amsterdam feedback

  • “100% worth it!”

    “An inspiring day filled with new ideas and lightbulb moments. 100% worth it!”

  • “Big-picture”

    “Clear, pragmatic, inspiring actionable content and tons of big-picture trend thinking.”

  • “We're buzzing”

    “KIller content, great insights and we leave with our heads buzzing. ”

  • “Fantastic event”

    “A fantastic event with a great set of presentations, speakers, panelists and guests.”

  • “High-energy”

    “A high-energy day with a super-engaged audience offering actionable, relevant insights.”

  • “One word: awesome!”

    “From the venue to the speakers, to the consumer trends presented, it was an awesome day from beginning to end.”

  • “Super inspiring”

    “I will thank my boss for a super actionable, inspiring day. We are leaving with so much to work with!”

Amsterdam program

  • 8:15-9:00

    Breakfast + Networking

    Enjoy a light welcome breakfast and morning networking!

  • 9:00-9:30

    Reviewed & Renewed

    Veganism was fringe. AI was a distant dream. Taking a picture of your lunch was... weird. How the world has changed!

    Kickstart the day with a rapid look back at the last decade of innovation. Then equip yourself with the toolkit you’ll need to thrive in 2020.

  • 9:30-10:45

    Innovation Influx: 10 Trends for 2020 - Part 1

    Join us as we dive into our first batch of trends shaping business and consumerism in 2020 and beyond. We will break down key themes – including automation, digital wellbeing, new media, brand-owned currencies, and more – exploring what consumers are coming to expect, and how YOU can harness each of these trends.

  • 10:45-11:30

    Your Future Partners - Networking

    Coffee break & networking!

  • 11:30-12:00

    Racing Ahead: Asia in 2020

    Buckle up for a lightning round of the best-in-class innovations coming out of Asia. From Hyderabad to Hangzhou, experience a snapshot of the future for the rest of the world. Gain valuable insights that you can translate and adapt for your business, both abroad and at home.

  • 12:00-12:50

    The Death of Purpose: 10 Trends for 2020 - Part 2

    Purpose is dead, long live purpose. Explore five trends that will serve your customers’ and the world’s best interests. The urgency of these trends is matched only by the opportunity within them. Consider yourself warned.

  • 12:50-13:00

    Ready, Set, Go!

    A quick-fire review of the key themes and learnings from the day.

Amsterdam tickets

Save your seat from €172 (+BTW) with Early Bird rates

For group rates, payment queries or anything else, please contact our Amsterdam Event Manager, Anton Björklund, at


EYE Film Institute

The striking architecture of the Eye Film Institute has made it become one of Amsterdam’s modern icons. Situated on the northern bank of the River IJ, just opposite Central Station, this cutting-edge event location is a must-see.

2018 events

Here's a video from our sold-out Sydney Trend Event in 2018.

Contact us

Questions? Contact Anton Björklund, our Amsterdam Event Manager, who will get back to you ASAP.

Get in touch