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Erick Smet

Content Director

Erick is our Content Director based in Amsterdam with a passion for social justice and a knack for bringing consumer trends to life through vibrant storytelling. He is the linchpin of TrendWatching’s content team, coordinating a global team of analysts and heading up various internal and strategic initiatives. 

Having previously worked as the Trend Director of a boutique market research agency, Erick’s an expert at translating shifts in consumer behavior into tangible business opportunities – and draws upon his degree in Trend Research and Concept Creation to this end. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands. 

Erick presents TrendWatching keynotes and webinars. He also hosts future-focused workshops for audiences around the world. In recent months, he presented to the likes of Brookfield Properties, Mastercard, Kearney and PageGroup.

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Erick in action

Erick in action

Watch Erick hosting our 2025's Juiciest Trend Opportunities webinar. With his signature storytelling approach, he explored the 2025's most important consumer trends and innovations.

Erick Smet - Amsterdam Trend Event 2024
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Want to involve Erick?

Email Giulia Bolzan, our Events Coordinator. She'll get back to you asap.

(not Gmail etc 🙏)