twnews-twin-meetup-lagos

Our newly-launched tw:in meet-ups are heading to Lagos on Saturday 8th October!

October 2016

TrendWatching’s Insight Network – or tw:in for those in the know ;) – has recently started to organise exclusive meet-ups for like-minded trend enthusiasts all over the world. Having already hit Amsterdam and Singapore, Saturday 8th October sees the platform’s first foray in Lagos, Nigeria, for a dive into TrendWatching’s methodology as well as key trends and innovations shaping both the region and the world. Read on for more info!

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future-of-luxury-webinar-wrap

Missed our webinar on THE FUTURE OF LUXURY? Don't panic - we got you!

October 2016

Taking place on Tuesday 28th September, David Mattin, our Global Head of Trends & Insights discussed how mass affluence and the amazing lifestyles enabled by ubiquitous connectivity are pushing the frontiers of luxury ever outwards. And, through real-world innovations from brands including Bvlgari, Louis Vuitton and Hunter VIII Hunter, showed that you can too! But what if you missed the webinar first time round? Don’t panic – we’ve got the recording right here.

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seven-step-marketing-email-framework

Get Through & Get READ! Our 7-step framework for creating marketing emails people actually open, read and like!

September 2016

Whether you like it or not, email marketing is still the number one marketing channel. But, as email fatigue increases and attention spans continue to plummet, how do you cut through the flood of promotional emails cluttering inboxes? Here’s a look at the framework we developed over the last year and a half (and some 1,202 email campaigns later!).

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tdi-ecuador-diaries

Working with Trend-Driven Innovation in a Latin American country, right after an earthquake – the Ecuador diaries

September 2016

As our Lead Trend Strategist for South & Central America, Luciana Stein works with some of the most forward-thinking organizations in the region. Just before a recent trip to Ecuador, however, catastrophe struck – an earthquake registering 7.8 on the Richter Scale. Here, Luciana describes her consistent appreciation for the commitment to Trend-Driven Innovation in the country (whose population is smaller than the metropolitan area of Sao Paolo), even in the aftermath of such a devastating disaster.

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taking-trendwatching-to-the-masters

Taking TrendWatching to the Masters

September 2016

As part of TrendWatching’s educational outreach, Victoria Foster – head of the TrendWatching Insight Network – leads sessions with students around the world that are exploring innovation in various contexts. Her next stop took her to Ravensbourne in Greenwich, London, as she helped students with a meaningful, tangible issue – the long-term health of the residents in a borough of one of Europe’s most polluted cities.

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trend-safaris-exploring-natural-habitat-consumer-trends

Trend Safaris: Exploring the natural habitat of consumer trends

August 2016

Experiencing trends in the real world is a great alternative to yet another Power Point presentation. It helps people understand one of TrendWatching’s core beliefs: trends aren’t mystical abstractions but are around us at all times. We just need to keep observant and when you see something novel or innovative ask the right questions: Why […]

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how-different-will-watching-trends-be-in-2030-the-answer-of-course-lies-with-the-class-of-2016

How different will watching trends be in 2030? The answer, of course, lies with the Class of 2016 ;)

Victoria Foster, the head of TrendWatching’s insight network, took up the position of Guest Lecturer of the Year at Fontys University of Applied Sciences in the Netherlands, bringing #TrendDrivenInnovation to their International Lifestyle Studies (ILS) program. The task for her students? Predicting what watching trends would be like in the future. Simple, right?

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student-sessions-ied

Fashion, inspiration and an 'unlimited' budget: Embracing the Expectation Economy at the European Institute of Design

July 2016

When I say I work with trends, 90% of people instinctively assume I work as a fashion trend forecaster (until they see what I’m wearing that is!). Or, if not fashion, they think I look at what’s #trending on social media – as for many, they are the only ‘trends’ they are familiar with.

So when I visited the European Institute of Design (IED) in Barcelona to present consumer trends and our Trend-Driven Innovation methodology to a group of students enrolled on a short course on – you guessed it! – fashion trends, it was extremely refreshing to be around a group of students that were already well versed in trends of both natures.

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translating-trends-into-design-dreams

Translating trends into design dreams: Applying the Trend-Driven Innovation approach for bachelor studies.

June 2016

For design professionals and creatives across all industries, the information, insights and inspiration gained from watching and using trends is something they are well versed in. But, from our experience, for students studying design at university or art college this is an area often (if not always) missed off the curriculum. So when we were approached by one of our own Spotters, Daniela Querqui, who was leading the trends course at BGBA – Brüder Grimm Berufsakademie Hanau, a design university of cooperative education just outside of Frankfurt, Germany, we were super excited to be involved!

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para-ser-parte-del-proceso-de-innovacion

Para ser parte del proceso de innovación

June 2016

Pocas palabras se han diseminado tan rápido y con tanta potencia como “innovación”. Sea en el cartel de un hotel en el interior de Bolivia o en un sitio que anuncia un nuevo proyecto de colaboración en São Paulo, lo “nuevo” promete algo superior, más cómodo, más rápido y/o más lindo. Y todos quieren tener acceso a lo “nuevo”, aunque no siempre, de hecho, sea mejor.

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an-epic-week-for-live-from-bangkok-to-prague

An epic week for LIVE: from Bangkok to Prague

June 2016

The last week in May was a truly epic one for TrendWatching LIVE with ten keynotes and workshops – sessions that take our content from the digital into the physical realms.

Our speakers were on the road and in the air, stepping onto stages at a range of events from conferences such as The Next Web to strategic leadership sessions for our clients, in Bangkok, Prague, London, Amsterdam, Utrecht and Northamptonshire.

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from-visa-issues-to-visual-aides-tw-on-the-road-to-tokyo

From visa issues to visual aides: TW on the road to Tokyo!

June 2016

Visa issues, making their way through the pouring rain in the early hours, braving Tokyo’s rush hourand still arriving to a deliver a consumer trend workshop at the offices of one of the city’s most renowned organizations? Yep, that’s right – it’s another action-packed update from TrendWatching’s APAC team!

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on-the-road-inoslo-norway-avinors-internal-trend-seminar

On the road in…Oslo, Norway @ Avinor’s internal Trend Seminar.

May 2016

Avinor are a state-owned enterprise which operates 47 airports across Norway serving over 50 million passengers annually. TrendWatching’s Managing Director, Henry Mason, visited recently to discuss the company’s mission – to ‘create valuable relations’ – with Ina Eldøy, 
Head of Marketing and Brand Management
, as well as participating in a Trend Seminar for her team in order to examine where the industry is headed and highlight best practices in relevant consumer-facing innovation, customer service and compelling air travel experience.

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48-hours-to-innovation-in-dubai

48 hours to innovation in Dubai…

May 2016

Last month, Vicki Loomes – TrendWatching’s Senior Trend Analyst – and Maxwell Luthy, our Director of Trends & Insights, reconvened in Dubai for two presentations and a workshop. A whirlwind trip? An understatement of the highest order…

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all-systems-go-celebrating-the-launch-of-our-new-book-trend-driven-innovation

The low-down on the London launch of Trend-Driven Innovation!

March 2016

This week was a big one for the TrendWatching team, as we launched our brand new book Trend-Driven Innovation with a bang. In addition to holding virtual book launches ‘in’ 26 countries around the globe, hosted by the tireless authors of the book, we also celebrated with our very own launch party in London on Tuesday night.

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on-the-road-from-singapore-to-mumbai-and-back

On the Road... from Singapore to Mumbai (and back ;)

February 2016

The first two weeks of February have been super busy over here in Asia-Pacific! Last week we kicked off the month with a presentation for MediaCom in Singapore. As part of our Trusted Trend Partnership with MediaCom in the region, we agreed to work closely with them to ensure they get the most out of […]

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trend-spotting-101-going-back-to-basics

Trend Spotting 101: Going back to basics at Sup de Pub and INSEEC

January 2016

TrendWatching’s wider educational programs see some of our analysts head to leading schools, colleges and universities around the country to debate and discuss our trend-driven methodology with students with a keen interest in innovation. Victoria Foster, head of TrendWatching’s Insight Network, headed to France to show the students a new way of trend-thinking (and how to turn it into trend-action!).

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2015-in-numbers

2015 in Numbers

December 2015

It’s been an epic 2015. Thanks for the engagement, love, thinking and feedback. We’ll return in 2016 with more free Trend Briefings, more global events, more actionable foresight, just MORE! But first, here’s a breakdown of how the past 12 months has looked from our side.

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on-the-road-at-adtech-tokyo

On the Road at... ad:tech Tokyo

December 2015

Our in-depth presentations bring you 5-10 of the latest, most important and relevant consumer trends – designed to bringing our audiences instantly up-to-speed with best practice and applicable innovations from all corners of the globe. Here, our MD Henry Mason recounts some experiences from his recent trip to ad:tech Tokyo.

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