Our newly-launched tw:in meet-ups are heading to Lagos on Saturday 8th October!


TrendWatching's Insight Network - or tw:in for those in the know ;) - has recently started to organise exclusive meet-ups for like-minded trend enthusiasts all over the world. Having already hit Amsterdam and Singapore, Saturday 8th October sees the platform's first foray in Lagos, Nigeria, for a dive into TrendWatching's methodology as well as key trends and innovations shaping both the region and the world. 

Emeka Obia, Nigeria's most prolific Super Spotter, will be providing support on the day, and here he provides a quick run through of what the people of Lagos can expect come the weekend. Want to register? You can sign up right here

There’s a big argument that Africa at isn’t quite ready for trends yet, but it’s quite interesting to see that businesses in this part of the world and constantly looking for new ways to stand out, and meet customers increasing needs. Information and communication technology has ushered in a new wave of technological advances and is creating novel opportunities for businesses (as TrendWatching covered in recent briefings AFRICA INSIDE OUT and  THE FUTURE OF AFRICONNECTION).

Hosted by TW:IN, the session will see TrendWatching’s Africa Regional Director, Lola Pedro, set the scene for savvy professionals, who share an insatiable curiosity in understanding the direction of key trends, by providing them with an overview of TW:IN, and helping them better understand how the network fits into TrendWatching's bigger methodology.

The interactive session, taking place in Yaba – an upcoming start-up neighbourhood and Lagos’ answer to Silicon Valley, will give attendees a chance to ask critical questions, meet and network with other trend enthusiasts, as well as highlighting the insights crucial to understanding customer expectations in today’s fast-evolving world.

Want to join? It's not too late - registration is still open, and there's a handful of spaces remaining. For those who have already signed up, see you on Saturday!



TW:IN is a global network of marketing and business-savvy spotters. Think you've got what it takes to become part of the trend revolution? Apply to join today.