Our 2016 Trend Event series kicks off with a sold-out show in Singapore! So what's ACTUALLY going down?


It’s only a few hours now until our Singapore Trend Event gets under way, and we can’t wait to see our fellow trend fanatics at the National Design Centre tomorrow (27 October)! We’ve got a fantastic day of insights, inspiration and knowledge networking planned for you. Once again, here’s a recap of some key info you’ll need for the day. Go on, get excited!


We’ll be joined by marketers, innovators, strategists, technologists and entrepreneurs from big brands, agencies and exciting new start-ups. Here’s just a snapshot of who’ll be there on the day. View the full list here »



Led by TrendWatching’s global team of in-demand thought leaders - and with guest speakers from Asian organisations including MasterCard, A Very Good Company, GO-JEK Indonesia (& many more!) - we’ll unveil 2017’s crucial trends, and dive deep into the key challenges and powerful opportunities they present. Here’s a snapshot of a few of our incredible speakers:



You can view the full agenda for #TrendsLiveSGP, including the speakers that will feature on panels covering everything from data to demographics, right here.

Want a window into the mind of the speakers?

We caught up with Jacqui Hocking and Melanie Yap a short while ago to talk trends, Singapore, and what they've got in store for the event:

Melanie Yap talks professional freedom, diversity in collaboration and doing 'Good' ahead of our Singapore Trend Event

Pushing forward with purpose: Jacqui Hocking talks storytelling & sustainability ahead of her appearance at our Singapore Trend Event


Want a personal consultation of your 2017 strategies and how trends can help? Come visit Wilson and Jo from our friendly Client Services team at our TW:Premium Hub!

If you would like to find out how to apply these trends into your role or want a demo of our TW:Premium Service, we'd love to meet you. And if you're already a TW:Premium client, make sure you drop by to say hi!'



After our successful run last year, we will once again be hosting the event at the National Design Centre - the nexus for the design community in Singapore.

Home to the national agency for design, the DesignSingapore Council, it’s beautifully designed with a light and airy central atrium: the perfect setting to talk consumer trends. The NDC is centrally located in the arts, cultural, learning and entertainment district in the Bras Basah-Bugis area.

Excited? You bet! People of Singapore, we'll see you tomorrow.


In the region and missed out? We head to Sydney on November 3rd (and there's still a handful of tickets left!), before Chicago (10 Nov), London(16 Nov) and Amsterdam (23 Nov). Ready to unlock and experience the trends set to shape 2017 (and beyond)? Find out more here