TRUTHFUL CONSUMERISM: Innovator Interviews

As part of the first edition of TrendWatching Quarterly, we interviewed the innovators and thought leaders that shaped TRUTHFUL CONSUMERISM. David Mattin caught up with Rafat Ali, CEO of Skift, to talk about the truths within the context of the travel industry, as well as David Bersoff and Mark Renshaw – two of the driving forces behind the Edelman Trust Barometer. Still want more? Check out our interviews with Leo Burnett Malaysia and Queen Girls for even more insight.

LIVE: Five more speaking gigs worldwide

This week has been another busy one already for our speakers. Delia Dumitrescu conducted a workshop at Telekom Austria’s Business School and Vicki Loomes headed to Hamburg for the Passenger Experience Conference on Monday. Elsewhere? Acacia Leroy touched down in London to talk APAC trends at Skift, Luciana Stein spoke at Dentsu Aegis in Buenos Aires and Henry Mason delivered a Trend-Driven Innovation keynote at Creuna Danmark.. Phew!

STATS: 1284 new subscribers across the last fortnight!

Again spread out over 60+ countries, our subscriber base continued to build following the release of TRUTHFUL CONSUMERISM (you can sign up right here). We registered 137,732 page views across our site during this period.

ACADEMY: Fonty’s students visit our London offices

Students from Amsterdam-based Fontys University came for a talk from Trend Analyst Jessica Tindle on Wednesday, discussing our methodology, trends and Post-Demographic Consumerism in detail. Today, they returned with PDC ideas of their own, based on a two-day trend tour of London’s innovation hotspots.


Our APAC office partner up with long-time collaborators MediaCom tomorrow, with Acacia Leroy presenting the innovations and insights that shape the five truths that make up our Truthful Consumerism in Asia briefing.

TrendWatching Quarterly: 6 webinars happening this week!

Our Premium clients are exploring the relevance of TRUTHFUL CONSUMERISM to five B2C sectors with a webinar a day (starting yesterday, running through until Friday), while David Mattin delivers a broadcast of the main briefing to our global subscribers tomorrow at 4pm UK.

Premium – new client update!

The past two weeks have seen us welcome 19 new clients from 14 different countries, including Vodafone (UK), Tetrapak (Brazil) and Sabre (USA). Take a glimpse of what’s on offer to them here


LIVE: Two more bookings confirmed

Max Luthy, our Director of Trends, has been secured for CUTech Inc.’s event in Miami on May 2nd, while our entire Singapore team prepare for an event in partnership with MediaCom on Friday 31st March – diving into our latest publication, TRUTHFUL CONSUMERISM. Check our calendar for a full run-down of our 2017 plans.

Introducing TrendWatching Quarterly: The Post-Truth Issue!

After weeks of secrecy, today we can finally unveil our new-look free content: TrendWatching Quarterly. The first issue dives into the concept of TRUTHFUL CONSUMERISM, aka the future of consumerism in a new age of populism, polarization and post-truth.

STATS: 1278 new subscribers in the last two weeks

Spread out over 60+ countries, we continued to build our subscriber base ahead of our new free content and live offerings (you can join the list here). This time period also saw 89,642 unique page views across our whole site.

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